In the last episode, Annie shared her journey growing up in America and came back to Vietnam to take on her dad’s dental clinic. This time, we shift focus to her life today: running a modern dental clinic in Saigon, building trust with patients, and why Vietnam has untapped potential as a hub for dental tourism.
Rebranding with Purpose: From Legacy to “Premier”
One thing I admire about Annie and her husband is how they didn’t just take over a business—they elevated it. Premier Dental was originally her father’s clinic, named “Nha Khoa Việt.” It was a name full of pride and cultural meaning, but it didn’t quite connect with the broader audience they were now serving.
So, they rebranded.
Why “Premier Dental”? Because in Vietnam, words like “Premier” and “Premium” don’t just sound nice—they signal trust and quality. It’s aspirational. And in a field like dentistry, where trust is everything, branding has to do more than sound fancy—it has to feel right.
This shift wasn’t just cosmetic. It reflected a deeper commitment: to deliver world-class care, stay internationally compliant, and make the clinic accessible and memorable for both Vietnamese and foreign patients.
With Premier Dental, it’s not just a name—it reflects what they actually do. Annie and her husband, Dr Albert Viet Le, have worked hard to bring international standards to the clinic, and they’ve built a reputation for being honest, professional, and trustworthy.
It’s a reminder that rebranding a legacy business isn’t about letting go of the past—it’s about evolving it for the future.
Changing Perceptions: Dentistry That Builds Trust
Vietnam has come a long way in healthcare, but there’s still a perception—especially among foreigners—that local dental care isn’t up to standard. Annie and I joked about “pliers and back rooms,” but the reality is, for many people outside Vietnam, that image still exists.
Annie and Albert are changing that.
They didn’t start Premier Dental from scratch—they inherited a foundation built by her father, a pioneer in dental implantology in Vietnam. But they’ve taken that foundation and modernized it. More importantly, they’ve built something people can trust.
Their approach is simple: follow the rules, exceed the standards, and show your work. Premier Dental is fully licensed, regularly audited by the Ministry of Health, and run “by the book.” Hygiene isn’t just a checklist—it’s visible. Their sterilization room has glass walls so patients can literally see how tools are cleaned. That’s not just transparency—it’s confidence.
Annie’s husband, trained in Australia and the U.S., brought back international standards that are now baked into the way their team operates, down to how dental assistants are trained. And what I found refreshing was how Annie emphasized ethics. They don’t overprescribe or upsell. They treat dentistry as a medical service, not a sales opportunity.
Clean, Ethical, and Trustworthy: What Sets Premier Dental Apart
In a country that’s still growing its reputation in dental tourism, Premier Dental is doing the work to lead by example—and hopefully change some outdated views along the way.
Let’s be honest—when people think about going to the dentist in Vietnam, especially expats, there’s still a bit of hesitation. And I get it. You see basic street-side clinics, you hear stories in Facebook groups, and you wonder, “Is this going to be safe? Is it going to be clean?”
That’s exactly the perception Annie and her husband are working to change.
In a healthcare system where patients sometimes wonder if a treatment is medically necessary or just financially motivated (and I’ve had those thoughts myself), Premier Dental makes ethics a core part of their brand. Their motto is “World-class care you can trust,” and they mean it. I loved how Annie explained they actively train their team not to upsell treatments—especially cosmetic ones like veneers—unless it’s truly right for the patient.
It’s rare to find a clinic where the leadership isn’t just doing great dentistry, but also taking a stand for long-term patient health over short-term profits. If that’s not raising the bar in Vietnam, I don’t know what is.
Why Vietnam Should Be on the Map for Dental Tourism
Dental tourism is booming around the world, but Vietnam hasn’t quite claimed its spot on that map yet. And honestly, I think that’s about to change.
I brought this up with Annie because I’ve seen the numbers firsthand. My own sister in Australia needed dental work, and the cost was eye-watering. In places like the U.S., UK, and Australia, a single implant can cost between $5,000 to $10,000. In Vietnam? You’re looking at $1,000 to $2,000 for the same procedure, at international standards.
Annie confirmed it: Vietnam has the talent, training, and technology—it just hasn’t promoted itself enough. Clinics like Premier Dental are helping to shift that. With modern equipment, licensed staff, international training, and full English communication, the experience matches (and in some cases exceeds) what you’d find abroad.
She made a great point, too: dental care isn’t just about cost. It’s about trust and clarity. When you’re getting something done to your body, especially your teeth, you need to know exactly what’s going on. Communication is key, and Premier makes that a priority with bilingual staff, pre-consultation chats, and detailed treatment plans.
One cool moment? I showed Annie the 3D-printed model of my own teeth that Premier gave me after my wisdom teeth removal. That’s the level they’re operating at. I didn’t even realize they had scanned and printed it—but it’s now sitting on my desk. It’s a small thing, but it says a lot about the care and professionalism behind the scenes.
If Vietnam can keep raising the bar like this, there’s no reason it can’t become a global hub for dental tourism. The care is world-class. The savings are real. You just need to know where to look.
Conclusion – Premier Dental Clinic
It’s not every day you get to speak with someone like Annie Vo—someone who’s not only running a successful business in Vietnam but doing it with purpose, ethics, and long-term vision.
If you’re living in Vietnam and looking for a dentist you can trust, or even considering dental work from abroad, I can genuinely recommend Premier Dental. And if you’re just interested in how to build a values-driven business in Vietnam, Annie’s story is one worth listening to.